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The Grizzly Gazette

Is Taylor Swift Going to Dominate Another Industry?

Taylor Swift’s The Eras Tour has gained over  $2.2 billion in North American ticket sales alone. She has broken many records from the attendance to the gross of the tour. Her fans have deemed themselves “swifties.” There are many rituals that her fans have participated in which add to the overall experience of the concert. 

Chants come from Swift’s songs which include Fearless, Delicate, Long Live, All Too Well, and Anti-Hero. In Fearless, Swifties create a heart with their hands at the end of the chorus. During Delicate, fans screen “1, 2, 3, Let’s go b****.” Fans point to Swift and pump fists in the air after the end of the bridge during Long Live while they scream  “how did that make you feel” before she sings “that made me want to die.” “Taylor you’ll be fine” during the second chorus of Anti-Hero is screamed. 

Swifties have also been paying homage to the Fearless era by writing “13” on their hands often in blue and glitter. Swift wrote this on her guitar-strumming hand as good luck for her concerts during Fearless. This came from Swift’s favorite number which she has deemed as her favorite number since she was born on December 13, 1989. 

Fans of the singer have started the tradition of making friendship bracelets and trading them. This trend was inspired by the song “You’re On Your Own, Kid” from Swift’s 2022 album, “Midnights.” The lyrics, “So make the friendship bracelets, take the moment and taste it,” led to her fans making friendship bracelets that include lyrics, songs, and album titles. 

Swift’s set list included specific songs that she would play at every location. However, Swift had songs that weren’t on the setlist and her goal was to play two different songs every night and never repeat one. This would keep fans excited for the night ahead at every stop of her Eras Tour. 

Swift recently announced her documentary of the Eras Tour that is coming to theaters in mid-October and fans are ecstatic. According to AMC Theaters, “Taylor Swift’s concert film has already broken theater records more than a month ahead of its October 13 release. [Her movie has already] shattered records for single-day advance ticket sales revenue,” with $26 million of tickets sold on Thursday, August 31.

This beat “‘Spider-Man: No Way Home’ which sold $16.9 million worth of tickets one day ahead of its release in 2021, AMC said in a statement.” 

Swift has dominated and reinvented the music industry. Now, she is changing the movie industry one record at a time. 

Swifties who weren’t able to attend the Eras Tour are excited to live the concert in theaters while others are thrilled to relive the concert. 

Fans are excited to have a more affordable way to live the concert experience. Tickets are $19.89 for adults and $13.13 for children, plus tax. The amounts are meaningful as $19.89 refers to Swift’s 2014 album titled 1989. And the 13 pays homage to the singer’s lucky number. 

The question arises if fans should bring the concert etiquette and traditions to the theaters. Should fans be chanting the chants and screaming at the top of their lungs to their favorite songs? Will fans be showing up in “era’s costumes” and trading “friendship bracelets?”  

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