As autumn trails near, so does “Falltok,” an annual recurring part of the internationally known platform TikTok. TikTok creators dedicated to fall themes create seasonal content featuring autumn-themed wear, decorations, and traditions. Recently, I was scrolling through TikTok, searching for the trending hashtag “Falltok,” and came across seasonal wear and foods, when I noticed that most of the associated audios were from trending movie series.
Main character Meridth Grey. 2000s movie franchises and series make a comeback during the seasonal weather.
For instance, The Vampire Diaries, Pretty Little Liars, Twilight Saga, horror movie franchises, Gossip Girl, etc. As I kept scrolling and consuming more content, I noticed a pattern in the media. Shows, for example, Gilmore Girls begin in the fall, and the series settings begin to follow seasonal changes.
For example, the nitrous “Gilmore Girls” pilot episode quote, “Hey, it’s freezing. Oh, what do you need? Hot tea, coffee? Lip Gloss,” with “Duvet” by Bôa humming in the background of the dialogue. Or, the “Grey’s Anatomy” narration, narrated by the Main character Meridth Grey. 2000s movie franchises and series make a comeback during the seasonal weather.
For instance, Grey’s Anatomy, Gilmore Girls, Twilight Saga, horror movie franchises, Gossip Girl, etc. As I kept scrolling and consuming more content, I noticed a pattern in the media. Shows, for example, Gilmore Girls begin in the fall, and the series settings begin to follow seasonal changes.
When Autumn approaches, so do the audio of movies, series, and music artists begin to trend. The culture of fall has evolved, mirroring changes in outfit wear, decorations, themes, and holidays over the years, but older series seem to influence media trends throughout the years.
Fall movie genres have taken a great influence on online trends. For example, fashion trends, date ideas, cooking recipes, and baking recipes.
The significance of “FallTok” each year is that users collectively join together to rewatch old movies and series, and romanticize the nostalgia of. Repeatedly, shows and movies are re-listed on Netflix and other streaming services for a limited time. Different social media platforms, like Instagram, also have autumn content creators who make similar content to “Falltok”. Fall YouTuber vloggers return, making outfits inspired by the listed popular shows of the season. TikTok editors create edits inspired by autumn-themed movie characters and characters from the series. Halloween themes influenced by movie characters or series, for example, Coraline and Wybie themed costumes, Tiffany and Chucky, Rory Gilmore, Snoopy, Clueless characters, etc.
The cultural significance of these old movies and shows is that they still manage to make a statement in the media because of how familiar the shows are when the season comes. Audiences reveal their emotions and the nostalgic memories that are associated with the season. Streaming services like Hulu bring back nostalgic shows and turn them into something creative, like Huluween. expand
Fall creates a nostalgic atmosphere as the season creeps, so does the recommendation, and the fall spirit. Series and Movies like Hocus Pocus, Gilmore Girls, Grey’s Anatomy, Casper, Charmed, How to Lose a Guy in 10 days, etc, capture the essence of the seasons ‘ ending trends. The High School games, Halloween spirit, Cafe coffee drinks, and how people romanticize the season. Media brings back shows and movies that align with the full Autumn aesthetic, hyping fall lovers up for the cold, dark, and damp mornings.